The dreaded Ice Bucket Challenge has reached the corridors of power in Hounslow.
Brendon Walsh, Hounslow Council's head of regeneration, this week braved the Ice Bucket Challenge in aid of cancer charity Macmillan.
He was joined by Alan Adams, the council's diirector of children's and adults' services, who also had a bucket of icy water poured over his head yesterday (Wednesday, August 27).
Council staff gathered outside the Civic Centre, in Lampton Road, Hounslow, to watch them endure the soaking at one another's hands.
They cheered as the pair nominated Mary Harpley, the council's chief executive, to take the challenge next.
The duo also elected Anthony Kemp, director of corporate resources, and Chris Hogan, interim director of children's services, to take the challenge in the next 48 hours.
The Ice Bucket Challenge, in which people are nominated to have a bucket of ice-cold water poured over them in exchange for a charitable donation, has gone viral since being launched earlier this summer.
People taking the challenge can choose to support either Macmillan or the Motor Neurone Disease Association, as both charities are using it to help raise awareness of their causes.
This is not the first time Mr Walsh has put his body on the line for charity. In March he cycled from Hounslow to Cannes , where he attended the property conference MIPIM, in aid of children's charity Coram.
Craig Pritchard , deputy manager of Yates's pub in Hounslow, took the challenge outside the pub in the early hours of Sunday, in aid of both Macmillan and the MNDA.