Waitrose is to open a new convenience shop in West Kensington, creating 50 new jobs in the area.
The Little Waitrose branch is due to open in North End Road by this spring.
Nigel Keen, Waitrose Director of Development, said: "This branch underlines our ambition to continue growing our presence in London and the convenience sector.
"In 2015 we are looking for little Waitrose sites, not just within central London, but within the M25 and the surrounding counties."
The new shop will feature a bakery, fresh fruit and vegetables, take-away sandwiches and snacks, as well as hundreds of everyday items.
All new employees who join the store will become partners in the John Lewis Partnership, entitling them to benefits and an annual bonus.