Traders across Ealing are rightly worried about their Christmas prospects in the wake of pre-emptive sales launched by many of the big chain stores.
Times are tough across the country,and not many people will feel like they have much cash to burn on the usual festive extravagance.
But it is important that we spare a thought for our local businesses when we do think about heading out to the shops and cafés, and do as much as we can to try to help them from going under.
The regeneration of Ealing is a long way off and no one wants to see our high streets turned into a desert of empty shops.
SO JOHN Sergeant, fearful of winning Strictly Come Dancing and becoming a spoiler,has decided to walk the plank.
Bizarrely, amid all the slightly ageist furore over the Ealingbased former political journalist's success, a huge irony seems to have been overlooked on the part of the judges.
For all their pompous whining about a personality contest and the public vote,it seems unlikely their enormous egos would be on our screens at all if it wasn't for our national obsession with celebrity and fame - which is surely the reason the show exists.