A scheme to encourage armed servicemen and women to wear their uniforms in public with pride has been launched in Twickenham.
The Serve our Forces campaign was set up by Tory parliamentary hopeful Deborah Thomas in the wake of stories about soldiers being barred or turned away from hotels and restaurants.
Deborah said she was so moved by the story of Cpl Tomos Stringer, who spent the night in his car after being refused entry into a Woking hotel for wearing his uniform in September, she decided to do something about it.
Campaign stickers saying 'Army, Navy, Air Force Personnel Welcome Here' will be distributed in bars, hotels, cafes and restaurants to give them the chance to show they will gladly welcome Our Boys and Girls.
It is hoped that the scheme will be rolled out not just in Twickenham but in other parts of the borough and the rest of the UK.
The scheme was launched on Tuesday at Pinchos Restaurant, in Church Street (pictured), which is the first UK outlet to display the sticker.
"This launch is just the start of greater recognition for our Armed Forces here at home, where they are often treated like war criminals rather than heroes," said Ms Thomas. "The discrimination that servicemen and women experience when in uniform is unacceptable and I am determined to ensure that our high street show their support."
The campaign has been given the thumbs up by the Royal Star & Garter Homes, whose vice president is Falklands War veteran Simon Weston.
Meanwhile Jim Newstead, of the Royal Air Force Association in Twickenham said: "We think it's a splendid thing for them to be doing. We once stood at the threshold of losing our freedom, so why be penalised now?"
To download a sticker visit www.serveourforces.co.uk
A blog is also available on the website for people to submit their stories, comments, state their support or add photos of businesses and individuals who display the stickers.
DO YOU THINK SERVICE MEN AND WOMEN SHOULD BE ALLOWED TO WEAR THEIR UNIFORMS ANYWHERE? LET US KNOW YOUR VIEW IN THE BOX BELOW