Celebrities gathered in Chelsea for the launch of new store aimed at making it easier to get fit.

The Reebok FitHub enjoyed a VIP launch last Thursday (June 5) evening with former The Only Way Is Essex TV star Lauren Goodger and JLS band member JB Gill.

The FitHub, in King's Road, aims to serve and support the local fitness community, offering free classes throughout 2014, free advice from expert staff and fully qualified trainers.

Other guests attending the special launch night included Richard Callender, a fitness expert who was the trainer on ITV1's The Biggest Loser, and is often seen on This Morning and Sky News.

Former TOWIE star Lauren Goodger and her personal trainer, TV's Richard Callender

Vanessa Labort. Reebok's fitness ambassador, said: “The concept behind the FitHub is to offer a new way of combining your fitness lifestyle with your shopping experience.

“Reebok is on a mission to provide a more accessible route to fitness and empower people to be fit for life.”