A mum claims too little is being done to crack down on Hounslow newsagents selling cigarettes to schoolchildren.
Cheryl Lang, whose 15-year-old daughter Calvelle attends Chiswick Community School, says youngsters have no problems buying tobacco from stores in the town even when wearing their uniforms.
She even claims one newsagent is openly flirting with the girls and handing out cigarettes for free.
"My daughter's a tall girl but it should be obvious she's underage when she's wearing a school uniform," said the mum-of-three, who lives in Burlington Mews, Acton. "Even when these newsagents are caught all they get is a slap on the wrist and then they're allowed to continue trading.
"You don't put alcohol in a baby's bottle or a knife in a toddler's hand so why do we let these people get away with murdering our children?"
Nearly a quarter of independent newsagents were caught selling cigarettes to children in a nationwide Trading Standards sting earlier this year that revealed underage sales by all retailers had risen by 50 per cent in a year.
The legal age for buying cigarettes or related products was raised from 16 to 18 last October.
A spokesman for Hounslow Council said: "We take underage sale of tobacco and alcohol very seriously and will always seek to prosecute traders who break the law. Council officers regularly carry out underage sales tests, with and without the police. Only last week we found four premises who served a girl of 14 years of age."
Anyone who suspects shops are selling goods to underage customers is asked to call Hounslow Trading Standards on 020 8583 5555 or email: email@example.com