Adult store Ann Summers has apologised after a councillor complained about a racy poster in a shop window.
Ann Summers issued an apology after Harrow Council wrote a letter asking for their sale sign to be toned down after a shopper complained.
The poster, which is in the window of the store in St Ann's Shopping Centre, in St Ann's Road, has an elongated 'l' below a pair of lips, which seems to suggest a sex act.
The sign also has the phrase "get excited" and is placed behind a lingerie display.
Councillor Susan Hall (Conservative) wrote to lingerie and sex toy chain to ask them to change their display.
The deputy leader said: "Most people realise the nature of the Ann Summers business so you are frankly a bit naive if you go inside and are suddenly shocked by the fact they sell sex products.
"I do however think different standards apply to a shop window that faces into the street and which people who may have no interest in that kind of product walk past.
"The lips image is an obviously suggestive one, and not even Mary Poppins would think it doesn't refer to a sex act."
Ann Summers have refused to remove the posters, which have been used for more than three years.
The chain said it had not received any complaints about the window displays.
A spokesperson from Ann Summers said: "Ann Summers has not received any correspondence from Harrow Council, however, when we do we will address any concerns and points raised within it.
"We aim to have fun in what we do without offending. However, we do take our role seriously and apologise if we have offended the customer in question and what he has interpreted from our window."