A MOUNTAIN of junk appeared in Uxbridge High Street this morning (Monday) as part of a project to boost recycling rates.
The campaign, run by Hillingdon Council, will look to make residents aware of the household items that are missing from recycling bags and commonly found in their main binbags.
The mountains of rubbish were on display to raise awareness about the amount of waste a typical household produces in a year.
Early in the new year the council will be calling on residents to find out their views on recycling in Hillingdon.
Kathy Sparks, deputy director of environment and consumer protection, said: "Hillingdon already has a good recycling rate but we need to improve this.
"The new campaign aims to encourage residents to think about recycling and what they are throwing away to help reduce the amount of waste we send to landfill."
Last month, the council launched a dedicated e-mail address to answer recycling queries and questions which can't be answered via the council's customer contact centre or website.
In addition, the council invested in fifteen additional street recycling bins to be installed across the borough.