A North Kensington outreach charity run by a former crack addict from Shepherd's Bush is appealing for volunteers, clothing and food.
Streetlytes, based at the Dalgarno Community Centre in Webb Close, is different from other homeless programmes because it goes out into the community to help the people who need it most, said founder Rudi Richardson, 53.
Together with his volunteers, Rudi goes out across west London twice a month to feed and clothe up to 100 homeless people at a time.
Travelling to homeless hotspots, such as Victoria, the Streetlytes team provide welcome meals of curry and Irish stew, as well as blankets and sleeping bags to people living rough. It also provides advocacy for homeless people seeking advice on housing and mental health providers.
"I think what sets us apart from other organisations is that we do not have another agenda and we are not trying to shove Jesus down their throat at the same time as the food,"said Rudi. "The other big difference is that many of our volunteers have also been homeless themselves which helps us to get people we help to open up to us."
Te charity, which is a year old, has also teamed up with the Nightshelter at Chelsea Methodist Church, King's Road, where it will be helping to cook and serve the evening meal there on Mondays from next week.
Rudi, who was born in Germany but raised in America, said his personal story had helped him understand the needs of people living on the streets. "was on crack and heroin for 34 years and I wound up in places such as Victoria," he said. "My life was a mess but somehow I managed to get clean and sober three years ago and then I had an epiphany, deciding how I was going to help others."
The charity is in desperate need of donations of warm clothes, food and people's time. "We really need volunteers but we need people with passion and commitment who are going to keep coming once a month rather than back out," said Rudi.
To help Streetlytes with a donation or to volunteer, visit www.streetlytes.org