THE Only Way Is Essex star Joey Essex was robbed of his expensive Rolex watch as he parked his car in Hammersmith.

The 21-year-old was allegedly attacked by muggers posing as fans on Tuesday night when the £10,000 watch was snatched from his wrist.

He old ITV's Daybreak this morning: "It is an everyday occurence for me to be asked for a picture. As I turned around they jumped me. They grabbed me first and then took my watch. As I got up to defend myself they had a knife." And he told his 1.5m Twitter followers today: "Thanks for all your support. I know your (sic) all there for me and I'm there for you all too!"

Officers from Hammersmith and Fulham Robbery Squad are investigating.