A London firefighter is using music to get his fire safety message across to Hounslow's Asian population.
Stephen-remell Coleman - who performs in his free time as a rap artist under the name Controversy - previously joined forces with the London Fire Brigade to release Got Mine Got Yours?, a professionally produced video aimed at a young urban audience that got more than 85,000 hits on Youtube.
Now the Wimbledon firefighter has teamed up with another multi-talented Brigade colleague, Harvey Sahota, to remix the track for a whole new audience.
The new Got Mine Got Yours? (Asian Streets Mix) features dholaks and dhols, tumbi and dulcimers. The track starts with Stephen saying Hello in three different Asian languages Punjabi, Urdu and Hindi - and features Asian vocal chants.
The accompanying video, shot on the streets of Southall - the heart of one of the UK's largest Asian communities - and at Southall Fire Station, features Punjabi Bhangra dancers, and members of the public singing along to the songs chorus.
The Lyrics warn people not to be complacent about fire and include:
Whats the harm in putting up a smoke alarm?
Like a lucky charm watching over pops and moms,
Bros and sis, its peace of mind knowing this
That a little (beep beep) can save you and the kids
Stephen said: "As well as fighting fires, it is part of London Fire Brigade's job to prevent them from occurring in the first place. And this means getting our fire safety message across to all of Londons different communities. The track got a great response last year and if more people are prompted to fit a smoke alarm after hearing this new version that means they are potentially saving themselves and their families from serious injury or worse.
"Asian bhangra music is immensely popular and using it is a good way of showing how the Brigade is tailoring the way it gets its fire safety messages across to different communities."
Londoners can call a freephone number and arrange for a visit from local firefighters, who will chat to them about fire risks and fit free smoke alarms if they are needed. Call 08000 28 44 28 to arrange a visit.
Click here to view the video