Plans for a new building on Hammersmith's riverside have been met with opposition from a residents' group.
The disused Queen's Wharf building in Queen Caroline Estate is set to be redeveloped. But Hammersmith Society chairwoman Angela Clarke is worried about the proposed building, which will be 10 storeys at its highest point.
She said: "It's too big. It's in a very sensitive place right next to Hammersmith Bridge and it has got to respect the importance of it. At the moment, it just takes everything from it. It needs to be half the size."
Secretary of the society Melanie Whitlock also thinks the building is too tall. "It is far, far too big and completely insensitive," she said. "We really wouldn't want anything that high along the river."
The new building would bring Queen's Wharf back into residential use for the first time since the Second World War. The proposed complex includes a restaurant and a riverside walkway.
The number of flats planned has not yet been decided, although Ms Clarke estimated there would be around 100.
A spokesman for developers, West City and Byrne Estates, said: "There were more than 150 people at a recent exhibition with very positive views. We have also met with lots of residents who live nearby, as well as residents' groups and got good feedback from them."
In response to criticisms, he added: "There are a range of heights of buildings in the area. Further afield there are high buildings."