Intimidating street drinkers and out of control revellers are turning the centre of Acton into a 'drunken valley', according to residents at an emergency meeting this week.
Police are promising to set up a dispersal zone before Christmas amid claims drunks are threatening shop-pers, using people's gardens as toilets and creating disorder.
The move will give officers the power to arrest the culprits loitering in the Mount and elsewhere in the town centre.
But residents at the meeting at St Mary's Church Hall on Monday believe a more aggressive crackdown is needed.
They claim Acton is seen as a "soft touch" by people attracted by abundant cheap alcohol and revellers drawn to pubs like the Redback Tavern.
The facility was criticised this week for offering a £10 all-you-can-drink promotion on Sunday evenings.
Charlie Hickman, of Grove Road, said: "Everywhere you seem to turn there are people being drunk and anti-social, fighting and being intimidating."
And fellow Grove Road resident Judy Graham said: "We've had incidents with knives and with people snorting cocaine off the roofs of residents' cars.
We've had glass bottles thrown at our house and people defecating in elderly residents' gardens. We need to have more enforcement.
"Residents are giving up, and that's really bad. Between the Redback and what's happening at our end it's like there's a corridor of doom, and it's not getting any better."
Street drinkers who congregate out-side St Mary's in The Mount have threatened market traders and stolen goods from stalls, according to John Blackmore, chief executive of Action Acton.
"We feel that Acton really has got a problem," he said. "A lot of people won't come here because of its reputation."
Inspector Martin Barry, who oversees Acton's Safer Neighbourhood teams, promised a dispersal zone for the town centre would have a positive impact.
He said: "We're going to try to send a clear message to the street drinkers who are obviously making people's lives a misery that we're not going to take it any more."
Fears that the Redback Tavern's pro-motion will make the situation worse were played down by Natalie Pace, head of community safety at Ealing Council.
She said: "This promotion has been going on under a number of guises for many years.
"We are going to keep a very close eye on it because we want to make sure that while there aren't many complaints now, there may be in the future."
Redback manager Martin Bell said staff would refuse to allow people to take part in the promotion who were already drunk, and customers would be offered a free meal before the two-hour offer got underway.
He said: "We've got our licence to uphold and this is a small part of that. It's all fully policed and it's not what it seems."