A joke between friends about that Friday feeling has turned into an internet sensation.
When Ed Bristow, of Whittingstall Road, Parsons Green , started using some school slang to tweet about how he was feeling on a Friday he never thought it would catch the attention of fellow young professionals across west London and even the world.
About five months ago the 23-year-old market researcher started using #PleurFridays with his friends to express how they were letting go for the coming weekend after a hard week at work.
Other people started catching on and sending in pictures of how they were ‘winning at Fridays’ so Ed decided to start up a Facebook page and now even has a website where he uploads photos of people who have sent SnapChats of them looking ‘pleur’.
He said: “It started out as a bit of a joke. The word pleur has been around in my friendship group for a while as we used it at school then one day I was just mucking around and decided to post a picture of me looking pleur on a Friday and after a while it got picked up by loads of people who weren’t just my friends.
“Pleur can mean a lot of things, there’s no set definition and there’s no similar word for it in the English language. You can look, smell, feel pleur - it’s just the idea that the weekend is here, everybody’s winding down at work and ready to party.
“I can’t believe how many people send in pictures, I’m getting more and more every week and have had people from as far afield as Hong Kong, Japan, Barbados, Bulgaria and San Francisco.”
The craze has caught on so much that Ed now sells caps and sunglasses on the website which are branded with ‘Be More #Pleur’.
He also chooses a picture sent in for pleur of the week and whoever wins it gets a free hat or pair of sunglasses.
Ed added: “I’m not looking to make money out of this, it’s just a fun thing for people to do on a Friday and I’ll carry on with it as long as people keep on sending in their pictures.”
Send in your pictures on Snapchat, Facebook, twitter or Instagram and remember to use the hashtags #PleurFriday or #PF and visit pleurfridays.com to find out what it’s all about.