Grand plans to breathe new life into Park Royal have been revealed - but people living in the middle of the industrial estate say they have been ignored.
Tackling congestion and poor quality roads and pavements are two key aims of the new strategy, which sets out how cash should be spent on improving public space over the next decade.
Cycle lanes on main roads, large signs at the entrances to the estate and new areas where workers can eat lunch are three ways to attract more businesses to the area, according to consultants 5th Studio, who were commissioned by Park Royal Partnership to come up with 'radical' plans to reshape the area's public space and encourage investment.
No cash has yet been set aside for improvements, but it is hoped contributions from private investors can be used to fund some of the work.
Nathan Jones, director of 5th Studio, said residential areas could improved as part of a strategy of "targeted intervention" which would allow for specific projects for different parts of the estate as well as overarching schemes for main roads.
He said: "The core of the brief is how to keep Park Royal as a prime location for businesses. Part of that is the quality of the environment, which needs to be improved so businesses continue to locate there and staff continue to enjoy working there.
"There's lots of room for improvement and hopefully, if it's implemented, the strategy will make a huge difference to people's perceptions of Park Royal."
Ealing, Brent and Hammersmith and Fulham Councils were all asked for their views, but residents who have campaigned for safer, cleaner streets say they have not been approached.
Wesley Estate Residents' Association chairwoman Theresa Magee said: "We haven't been consulted about any of it.
"Nobody has come anywhere near us. "They're not doing anything constructive. Smartening up the entrances and putting in new cycle lanes and pavements is not going to do anything for anybody.
"Park Royal Partnership is just there for the businesses and it really is nothing to do with the residents."
Park Royal Partnership chairman Alan Coates said: "Park Royal is one the most important industrial areas in London and one of the largest and most successful in Europe. The poor quality and confusing public realm poses a real threat to the area's future. The proposals by 5th Studio allow us to tackle these difficult issues and will make Park Royal a better place to work and visit."