North Paddington is to be given a new name in a bid to regenerate the area.
The location surrounding the Prince of Wales junction - where Fernhead Road, Harrow Road, Walterton Road, Great Western Road and Elgin Avenue meet - will be rebranded Maida Hill.
A new weekend market which is planned to open on the junction will be called Maida Hill Market, and a new community magazine is to be launched, entitled Maida Hill Life.
Andrew Lockhart, of the Harrow Road Neighbourhood Partnership, explained the reasons behind the decision.
He said: "The whole purpose of the change is to regenerate the high street and bring a bit more money in to make it a proper shopping destination. The area has actually been known as Maida Hill since 1810, and that's how it's referred to in maps.
"The Harrow Road post office is officially called the Maida Hill post office, and on the front of buses, it says they are going to Maida Hill.
"We could've called the new market Prince of Wales Market, but we felt it was better to reflect the historic name of the area. We all live in Maida Hill but we're making people aware they live in Maida Hill."
He added that the new magazine would be filled with interviews with people from the area, details of events and articles about the history of Maida Hill.
The name Maida Hill first came to North Paddington following the Battle of Maida, in 1806, which took place between British and French troops in Italy.
A pub named Hero of Maida opened up in 1810, named after the triumphant British commander Major-General John Stuart, along a section of Edgware Road then known as Maida Hill East. Maida Hill West ran along the south side of the Regent's Canal, now called Maida Avenue. The new market, due to open on May 16, will be managed by Westminster Council and Geraud Markets UK Ltd, selling food, clothes and crafts.
Anyone interested in becoming a stallholder on Maida Hill Market should call Matt Steele, of Geraud Markets UK, on 07710 736 758 or email matt. email@example.com