MOUSTACHIOED men taking part in Movember are being rewarded for their facial topiary at a fish and chip shop in Brook Green.
Throughout the month of November thousands of men across the UK are growing moustaches to raise money and awareness for prostate cancer.
Under strict campaign orders, participants must register on the 1st having had a clean shave, then for the rest of the month they can groom, trim and wax in anyway they please to produce the finest moustache they can.
Not only are staff at Kerbisher and Malt growing their own lip warmers, they are rewarding their customers for taking part in the charity event.
Owner of the Shepherd's Bush Road restaurant, Saul Reuben, said: "I've been doing it for five years now, choosing a different moustache each time - this year I'm going for the after eight, which is a little Clark Gable type 'Mo'. Now I've got a restaurant I wanted to get it involved as I thought it would have more of an impact than just individuals taking part. The whole team are doing it, so the male staff are growing a 'Mo' and the female members of the team are drawing one on every Friday. We also have a special running - the MOules and Chips. Moules naturally have beards so we thought that's the closest thing to a moustache in the sea. We're selling them for £8, with 20 per cent going to the charity. If you are taking part and you order fish and chips, we will give you a free portion of MO-shy peas. So far we've been receiving a lot of support, we've sold lots of portions of MOules and chips. It's the first time we've done a big group effort, so hopefully we'll be able to raise quite a lot of money."
The origins of Movember date back to 2003 when a group of Australians decided to grow moustaches and raise awareness for men's health at the same time.
Since then more than £1.1million has been raised through the annual event.
For more information, visit www.uk.movember.com