A market stall holder has been hit by a car on North End Road just 10 days after a pedestrian was killed by a lorry on the same stretch of road.
London Ambulance was called at 9.11am this morning to reports of a man in collision with a white Peugeot.
A London Ambulance Service spokeswoman said that the man, in his late 60s, was put onto a spinal board and taken as a priority to Chelsea and Westminster Hospital. His injuries are not thought to be life threatening.
North End Road was cordoned off from 9.15am to 9.50am.
Local vicar Guy Wilkinson, of St Andrew's Church in Fulham, is calling for North End Road to be completely pedestrianised to ensure the safety of the community living and working in the area.
He said: "Following the death of Elizabeth Jallum only a matter of 10 days ago, we have another road accident on North End Road this morning – Christmas Eve. This time a stallholder opposite the Goose Pub, hit by a passing car. Two ambulances in attendance, police cordoned off the road. This time thank goodness, not a fatality, but how many more accidents will happen until vehicles and human beings are separated.
"On December 6 North End Road was pedestrianised and it was a wonderful day. Families came out with their children and were able to relax as they shopped among the stalls of the market. The market is over 100 years old and should be given back the road. To have 20 ton lorries, double decker buses, cars and vans inches away from children and their families, and stall holders is just not a suitable human environment."
A police spokesman said: "Police were called at 9.15am to reports of a collision involving a pedestrian and a white Peugeot on North End Road. He was taken by ambulance to a west London hospital. The road was cordoned off but reopened at 9.50am."
A Hammersmith and Fulham Council spokesperson said: “We are looking very carefully into the causes and circumstances of this tragic event, and other collisions on this section of North End Road, and will take whatever actions are necessary to prevent a repeat of these circumstances.”