A residents group has praised developers for listening to neighbours’ concerns and reducing the height of a new apartment block.
Linden Homes and Wates were granted planning permission last week to demolish the former Carpet Right store in Goldhawk Road, Shepherd’s Bush, and replace it with 40 homes and new shops underneath.
Cathnor Park Area Action Group praised the developers for changing original plans for a seven, five and four-storey block to five and four storeys set between Askew Road and Greenside Road.
Annabel Clarke, chairwoman of the residents group, said: “I’m personally delighted. I know that very few residents at the top of the road were concerned about overlooking.
“The majority of residents are very pleased that the proposals have come down from seven storeys to four and part five storeys.
“We think it will be an excellent development and that Collado Collins are very good architects.
“It’s almost unheard of getting a building to come down in height by that much. We’ve managed to change so much and the developer should be applauded for the consultation.”
Ben Johnson, senior planning manager at Linden Homes, said: “We spent a lot of time talking to residents and developing our proposals in response to feedback, to the point that we felt that the submitted scheme truly reflected the aspirations of the local community.
“The new building will really response to its prominent location, regenerating a rather dilapidated street scene while also providing a quality living space for future residents.”
The modest cubic brick design was created by Collado Collins, renowned architects behind the refurbishment of Olympia Exhibition Centre and the new glass-domed facade for the Grade II listed former Ford Motors warehouse in Brook Green.
It comes after two developers failed to redevelop the Goldhawk Road site. Bexwell Properties lost an appeal to build a 10-storey block in 2006 and Networking Housing’s plans for a six-storey building of 46 flats was withdrawn in 2008.