Neighbours in Kew have launched a campaign to try and block a huge development which they say would ruin the area.

Developers have applied to Richmond Council to build 112 flats, an old people's home and an office block on the site of the former Inland Revenue offices at Kew Riverside.

Members of Kew Residents' Association say the proposed five storey buildings, by the National Archive, would destroy an area of cultural importance.

"This is the last big chunk of land left for development in Kew, so we understand that developers are going to want to make the most of it, but we don't think their plans are right for the area," said chairman Wendy Crammond.

"This isn't a case of nimbyism – we're genuinely concerned about the impact this will have on the area for future generations. It's right next to the National Archive – one of the most important history centres in the country.

"It is far too tall and dense – it is like a barrack. The buildings will create wind tunnels and at the end of the day it's just plain ugly. Is this the best we can do for Kew?"

The residents' association wants Parkway Properties to alter its plans to ensure the building is a maximum of four storeys high and less dense.

"We want them to look again at the architectural value of the development too," said Ms Crammond. "In such a lovely area I think they have a responsibility to make sure they are making a contribution to Kew."