Architects will set up a trust to seek funding from the private sector to build a £22million footbridge across the Thames.
Chris Medland, director of One-World Design, plans to set up the Diamond Bridge Trust to attract donors and sponsorship for the 170-metre long foot and cycle bridge to connect Imperial Wharf, Fulham with Battersea and Clapham Junction.
Hammersmith and Fulham Council’s planning team approved the proposals last week saying it was ‘a terrific proposal for that part of town’.
The bridge will be the first new crossing in London for a decade and marks the Queen’s Diamond Jubilee.
Mr Medland hopes to attract a commercial brand to sponsor the entire construction costs and ongoing maintenance of the bridge, similar to deals such as the O2 arena.
He said: “The next step in this very positive process is to get approval from the GLA.
“Battersea MP Jane Ellison has been very supportive and we hope Chelsea and Fulham MP Greg Hands will both continue to help us find funding, not from government but private investment.
"We will set up the Diamond Jubilee Bridge Trust. It will be a great ongoing sponsorship opportunity for the right company.”
Hammersmith and Fulham Council leader Nicholas Botterill said: “The new bridge has the potential to give the south of our borough a real boost by improving the local economy, bringing jobs to the area and making transport links better and faster.
“We look forward to seeing this exciting idea becoming reality and with 1.2million trips expected across the new bridge a year, this will be beneficial for local residents as well as commuters and visitors who come through the borough.”
English Heritage had concerns about the footbridge being attached to the Grade II* Listed Battersea Railway Bridge, but modified designs mean the footbridge will stand independent. It features three sweeping 18.4m high arches and was designed by members of Expedition Engineering, behind the popular Olympic Velodrome.
Wandsworth Council approved the plans and June. The Greater London Authority is expected to make a final decision in January. When funding is secured, construction could begin by October 2014 to be completed the following spring.
