A mother with no business experience whatsoever has chosen the eve of recession to set up a new venture.
But Caron Pook, of Wyteleaf Close, Ruislip, thinks the combination of locally produced organic and home made items and lower prices will prove to be a winner in tough times.
The 34-year-old said: "I think people are going to have less money because of the credit crunch, but I also think they are looking to buy quality stuff.
"I am not hugely 'green' but I just think it's nicer if we can buy products from the people who have made them rather than giving your money to supermarkets.
"I had a baby two years ago and I have gone back to work part time, but I also want to do something involving the community.
"I have never set up a market before. I work part time in television as an office manager so I am just winging it and hoping it's all right."
Duck Pond Market will open on December 13 at the Manor Farm in Bury Street and will then run on the third Sunday of each month from 9am to 3pm.
Items on sale will include food, organic clothes, honey and eggs, arts and crafts, books, children's wooden toys, hot food and drinks, and flowers and plants.
At the launch day there will also be a craft workshop for children and Christmas trees on sale.
Tony Ungar, chairman of Ruislip Chamber of Commerce, said: "I think it will be good for the Manor Farm and it will hopefully bring more people to the high street."
Miss Pook is still looking for a face painter, someone to cook roast chestnuts, a fishmonger and a busker, and she is charging £20 for each stall.