THE Hammersmith Apollo could trade hands if owners HMV decide to sell off its live music division.
Earlier this month the company announced it was operating at a half year loss of £50m, with debts soaring to £167m.
With shop sales for the past seven weeks down by 13.2 per cent, chief executive Simon Fox admitted that the entertainment retailer was 'facing tough trading conditions'.
As a result, a strategic review of its profitable live division will take place and could lead to its sale.
The company operates around 20 venues and festivals, including the Apollo.
Mr Fox, said: "This has been a challenging start to the year. Like all consumer-facing companies we are facing tough trading conditions but we continue to push forward through this period.
"We remain well prepared for the key trading days ahead."
In May, HMV closed its King Street premises leaving two remaining stores in Westfield and Fulham Broadway.