Harrow School, Wembley Stadium and Neasden Temple feature on a list of London's top attractions announced by Mayor of London Boris Johnson as part of a new £2million international marketing campaign.
Mr Johnson, called on the world to come to London for the experience of a lifetime, as he announced on Monday the new campaign to boost overseas visitors to the capital.
The mayor launched the campaign on The London Eye, one of the capitalÕs most popular and unique attractions, on the first day of British Tourism Week.
Funded by the London Development Agency the global campaign will be called Only in London and focus on the unique and exceptional experiences, sights and attractions that make this city such a popular destination for visitors from all over the world. It will also seek to encourage Londoners to enjoy the distinctive and rich diversity of their own city.
The campaign will be introduced across key international markets in Europe and North America during the summer.
Mr Johnson said: "Only in London can you visit the historic Houses of Parliament in the morning, ride the London Eye in the afternoon, and see a wonderful West End Show before deciding which of the world's cuisines to sample in its many restaurants.
"As well as the massive choice of things to do and see, our overseas visitors will find London even greater value for money today. They'll see that their travel budget buys so much more in London and the only limit to their enjoyment will be not having enough hours in the day to fit it all in."
The campaign theme was developed following Visit London's extensive research into the city's key visitor markets.
This found that people were keen to come to the capital but wanted to be stimulated by London's unique offering at a good value price.
To celebrate the campaign announcement, Visit London has also launched Only in London 100, 100 examples of what makes the capital a unique place in the world to visit, including visiting the resting place of Karl Marx at Highgate Cemetery, ZSL London Zoo, St Paul's Cathedral, the British Museum, the 02 Arena and the All England Club in Wimbledon.
To find out more visit www.visitlondonmediacentre.com
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