A single woman who launched her own no-nonsense website after finding online dating too time-consuming is celebrating her site’s first marriage in under a year.

Alex Rowley set up Just Ask Me Out after getting frustrated with the number of email exchanges with potential dates on sites such as Match, Lovestruck and OK Cupid.

She quit life in the City as a management consultant for finance firm Deloitte to set up the site in January. People can sign up and simply request dates with people they fancy, cutting out what she considers the ‘artificial’ online chat.

The 32-year-old, of Batoum Gardens, Hammersmith, is now celebrating the site’s first wedding proposal after a whirlwind romance between Nadia Majid and David Badcock (pictured). Their wedding is planned for their sixth-month anniversary on Saturday, September 28.

Miss Rowley said: “I don’t think there’s such a thing as ‘online dating’. You don’t meet people online, you’re not seeing them as an individual.

“I consider mine an ‘off-line dating’ site where people spend as little time as possible online behind a computer screen. Emailing people is artificial and pointless, however, using it as a means of meeting people in real life and going on more dates, is a very useful tool.”

Miss Rowley, who has used online dating sites on and off since 2006, has arranged her dates on her own one.

She added: “This great success story proves that Just Ask Me Out can fast-track your dating to get the results you want and it saves time for busy Londoners who want to get offline fast.”

The site also organises free singles nights across London each month. It is free to join, with prices starting at £5 a week and a free three-month trial for new members. Visit www.justaskmeout.com