A consultation is underway in Shepherd's Bush to bulldoze 11 industrial buildings and build more than 70 new houses, flats, and commercial businesses.
The 1.5 acre Goldhawk Road Industrial Estate in Shepherd's Bush will be flattened if the plans go ahead. Agent PPS are carrying out the consultation and have explained their proposals on a website.
A PPS spokesman states on its website: "We propose to demolish the existing unsightly industrial units on the site and replace them with a mix of homes and business space."
PPS is collecting responses from residents before submitting a planning application on behalf of developer Londonewcastle.
A four-storey building containing 31 flats is planned for the centre of the site along with 21 three-storey town houses round the perimeter.
There will be four two-storey mews town houses along the entrance road and an underground car park with one space per house or flat.
Residents will not be allowed permits for on-street parking and only four spaces will be provided for businesses. Secure cycle parking will be provided.
Fifteen of the homes will be 'affordable' and a pedestrian walkway will link the site to Goldhawk Road. Extensive landscaping is also planned.
The spokesman stated that the new space will be aimed at information technology companies and creative or small businesses.
"This focus on commercial rather than industrial use will alleviate some of the site's traffic flow and make it a suitable and pleasant site for residential living," he added.
The commercial units will be located on the ground, lower ground and half of the first floors of the central building, which will have a green planted roof to be more environmentally friendly.
The town houses will be fitted with condensing boilers and solar panels and rainwater will be collected at the site to be reused for cleaning the buildings and watering plants and grass.
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