This is the blinged-up golden Brompton bike being taken to Cannes to showcase Hounslow to investors.
The showy set of wheels was specially manufactured by the Brentford-based fold-up bike maker Brompton to highlight the "golden opportunities" awaiting developers in west London.
It will be on show at the international property conference MIPIM, which opens in Cannes on Tuesday, March 10.
Hounslow's regeneration chief Brendon Walsh said: "By bringing the gold Brompton bike – which has been made especially for MIPIM – we are showcasing not only the best of Brentford but also British to some of the biggest movers and shakers in international business."
Mr Walsh is cycling the 850 miles from London to the coastal resort in southern France for the second year running, but he will be taking a less ostentatious bike than the golden Brompton. The 53-year-old is raising money this year for the children's charity Coram.
He will meet council leader Steve Curran and two council colleagues at MIPIM, where they will promote plans to regenerate Brentford's so-called Golden Mile.
The council last autumn announced proposals to create nearly 30,000 jobs and more than 1,500 new homes along the stretch of the A4, which was once a thriving hub of industry.
The council's delegation will also be drumming up interest in the ongoing regeneration of Hounslow town centre and new plans for Feltham.
Mr Curran said: "Last year, Hounslow went to MIPIM and secured multi-million pound developments for Hounslow town centre and Brentford which means more affordable homes, jobs and prosperity for our residents and businesses.
"But we want to build on this success so we can secure more investment to keep our borough booming and improve the lives of Hounslow people.
"We will need to compete fiercely with other London boroughs and councils across the country to show why Hounslow – with Heathrow on our doorstep and central London a stone’s throw away – is the capital's window to the world."
The council said the cost of attending the conference was being covered entirely by sponsors.