They say never forget, and what better way to remember the huge human sacrifice of the First World War than this giant poppy display in Brentford?

The spectacular 14mx6m rooftop floral creation, visible to tens of thousands of drivers using the M4 each day, was yesterday (Thursday, August 14) unveiled to mark the centenary of the conflict's outbreak.

Thousands of poppy seeds were sown on a lawn above The Big Yellow Self Storage warehouse in Great West Road back in April.

Last night, business people and community leaders from across the borough, including Hounslow Chamber of Commerce president Lord Sardar Singh and Hounslow mayor Corinna Smart, gathered for the grand unveiling.

Britain entered the Great War, as it was then known, on August 4, 1914, and this is the latest in a series of events across the borough to mark the 100th anniversary.

Hounslow mayor Corinna Smart (second from left) and Hounslow Chamber of Commerce president Lord Sardar Singh (centre) gather for the unveiling of the giant rooftop poppy display in Brentford.
 

Poppies which grew on the killing fields of Europe, where millions perished, have become a symbol of the sacrifice made by soldiers during the First World War and in future battles.

The rooftop display was sponsored by Hounslow Chamber of Commerce, Wild About Roofs and Quilliam Property Services.

A First World War memorial ceremony is due to take place in Brentford next Sunday (August 24), having been postponed due to the weather .