Donations to help the fight against Ebola has reached new heights as British Airways is to begin collections at 35,000ft.
After a record month of in-flight fundraising in October where passengers gave a mammoth £230,000 to the airline's Flying Start charity, BA hopes the generosity will continue as it redirects funds temporarily to the Ebola appeal.
For two weeks from this Sunday (9), all money donated on its flights will go towards helping people fight the disease in west Africa.
Mary Barry, BA's community investment manager, said: “We are humbled by the generosity of our customers, who, despite the many fundraising appeals they are faced with, gave more than ever before last month.
"We hope for the same throughout November to help support those in dire need of our support.”
The airline has also funded trucking for Oxfam to provide essential water and sanitation to reach those affected by Ebola in Africa.
Saleh Saeed, chief executive of Disasters Emergency Committee (DEC), said: “We very much value the contribution of British Airways customers towards our appeal for the Ebola crisis in West Africa.
"The incredibly kind donations will go towards life-saving work in our united and sustained fight against Ebola.”
To date, British Airways has raised £8.8 million for Flying Start - its charity partnership with Comic Relief - since the it launched in 2010.
All the money raised supports projects to help vulnerable and disadvantaged children, in the UK and around the world.