The owner of an Italian shoe and handbag store is helping revive an old forgotten parade of shops.

Sheila Nimmo opened her shop, Nimmo, in New King’s Road last month in a small row of shops which have not seen much success over the years.

There are only a couple of successful stores which have been in the Broxholme House parade in between Harwood Road and Eel Brook Common for years but the shoe-lover decided to re-locate her 20-year-old company there after realising the location’s potential.

Since moving there other shops have opened up and the area is becoming more successful for the businesses.

Nimmo started out in Fulham in 1994 but Sheila moved the store to Chiswick’s Devonshire Road 13-years-ago and decided to move in February because of a big increase in rent.

Originally she planned to transfer all her business to online sales but when she saw the New King’s Road store on offer she knew she had to move there.

“It was a big step moving from Chiswick where I had a lot of loyal clients but the rent just became ridiculous,” she said. “It’s really nice to move back to Fulham and I feel we fit in here very well. I very much focus on the best Italian leather for our shoes and bags and they’re all very classic which is what many Fulham and Chiswick women like.

“Since we moved here we’ve been doing really well and more shops have opened up, like the tailor’s, which means people make a point of coming to this little parade of shops because it’s more interesting than it used to be.

“As well as loyal customers, we’ve had quite a lot of people passing by on the bus and getting off to come in because they’ve seen us from the bus.

“Back when we started we were known for our Birkin and Kelly bags because they were a really good quality but a lot cheaper than the premium brands. We’ve stuck with the same quality for our shoes and bags and always try to keep the price down.”

The Italian-made shoes range from £79 for ballerina pumps to £120 for loafers which are Nimmo’s best-sellers.

Nimmo is located in 8 New King’s Road and online ordering is at nimmoshoes.com