Ealing’s recycling rate has risen to 44 per cent, propelling the council closer to its 50 per cent recycling target.
To encourage residents to recycle more, the council has launched a new website that shows what every day household items people can recycle.
The website www.recyclemystuff.org.uk allows users to travel through each room of a house and identify recyclable objects, including items such as batteries, light bulbs, cooking oil and furnishings.
Councillor Bassam Mahfouz, cabinet member for transport and environment said: “I am incredibly proud that Ealing is recycling more and wasting less . As other London boroughs stall, our recycling rates have continued to rise and we continue to be at the forefront with our inventive communications. Every tonne that we divert from landfill not only has an environmental benefit but also saves us money, which we can then spend on valuable services.”
“This website, as far as we know, is the first of its kind and is part of our pioneering 50% recycling campaign. There are so many things that can be recycled in Ealing. This engaging website helps people to understand what, how and where they can recycle.”
An extensive awareness campaign was launched last year to help drive recycling rates up. In the past year a total of 39897 tonnes of household waste was recycled and diverted from landfill, saving millions of pounds in landfill tax. New recycling services introduced such as the collection of furniture and small electrical items have also contributed to the increased rate.
Visit the website at www.recyclemystuff.org.uk
