The owner of a discount store has been fined £22,500 for selling deadly toys which could have electrocuted children.
Discount Direct UK Limited in High Road, Harrow Weald, was ordered to pay £15,000 for possessing hundreds of dangerous toys which included dolls and radio-controlled cars.
Balwinder Singh Soni, director of the company, was separately fined a total of £7,500 for the same offences.
The store was busted after a member of the public, who bought a doll in the shop, informed Brent and Harrow Trading Standards.
Trading Standards said the doll did not have the required 'CE' marking or details of the manufacturer which is required under Toy Safety Regulations.
Officers returned to the shop in June 2007 and found the unmarked toys, including a selection of dolls and toy mobile phones.
The toys were seized and examined by safety experts who discovered they had small parts which children could choke on.
In addition, the toy mobile phones, which had their own ringtone, were considered too loud.
Further tests were carried out on radio-controlled electrical items which were deemed dangerous because of poor internal wiring which could have electrocuted someone.
The pins on the plugs also did not comply with European safety standards.
The watchdog also claims Mr Soni and the company were invited to attend a formal tape recorded interview and to produce invoices in relation to the toys. But officers say neither Mr Soni or any other representatives attended the interview or produced documents about where the toys came from.
Mr Soni, who pleaded guilty, appeared at Harrow Magistrates' Court on September 10 and was told all the seized toys would be destroyed.
Bill Bilon, director of Brent and Harrow Trading Standards, said: "I am delighted the courts have sent such a strong message and have recognised the importance of protecting vulnerable consumers from harm. The protection of children from unsafe goods is a high priority for the service and we will continue to monitor local traders on a regular basis to ensure they are complying with the law."