A huge queue was outside the new Lidl supermarket in Southall yesterday as crowds waited to snap up bargain goods in the midst of the credit crunch.
Trolleys were piled high with items as shoppers decided to stock up while the UK enters a period of financial uncertainty.
But there were reports - denied by Lidl - that there had been some sort of scuffle at the store in Uxbridge Road, which opened its doors at 8am.
Radio station LBC ran a story at about 10am yesterday reporting that there had been a fight at the store.
One eyewitness called in to the show said: "There were people all trying to get to the cheap goods. Flowers got knocked over and my hands got stamped on."
Shoppers have reportedly been turning away from higher price stores like Waitrose and John Lewis in search of more bargains as they tighten their purse strings in the credit crunch.
Global food prices have risen by 40 per cent in nine months and reserves are at their lowest for 30 years.
Lidl spokesman Marco Ivone said there was no trouble at the store but could not confirm how many people were waiting at 8am when it opened.
He said: "It was a very, very busy store opening. At around 10.30am we had around 50 people queueing up, waiting to get in.
"I think people realise what we offer and how cheap our goods are."
Three low-cost items in particular proved popular among the hundreds of shoppers - a 19" widescreen LCD monitor, a CD/MP3 car radio and a sewing machine.
A spokesman for the Metropolitan police said they did not receive any calls about a disturbance at the store.