A late stampede ensured visitor numbers at the borough’s two main shopping centres this Christmas were up on last year.

Footfall at The Centre, in High Street, Feltham, was up 1.9 per cent on last year this December, with a 10.4 per cent surge in customers during the Christmas week itself compared with the same period in 2012.

Retailers at the shopping complex also enjoyed a positive start to the new year sales, with visitor numbers last week up five per cent on those for the previous year.

Amy Jenkins, retail liaison manager at the centre, said many traders had started their sales before Christmas to encourage shoppers through their doors.

“Footfall has been very good compared with the national average, and the tenants I’ve spoken to say sales were up on their targets,” she added.

“We launched Facebook and Twitter accounts in October and have been running a lot more competitions for the local community, which have helped attract customers.”

At the Treaty Centre, in High Street, Hounslow, manager Janet Leatherland said footfall was also up on last year, though she was unable to give specific figures.

“Our retailers have reported strong post Christmas trading with shoppers looking to bag some good bargains in the winter sales,” she added.