The actions of our genuine heroes go unnoticed far too often in this increasingly celebrity obsessed world.
But I want to draw your attention to a campaign that rewards a set of truly remarkable people.
I am referring to the 60,000 people behind our telephone helplines. These unsung heroes handle over 22 million calls per year on a vast array of health, social welfare, public service or educational issues.
On Monday, October 27 helpline workers received the credit they deserve at the BT and Telephone Helpline Association (THA) Awards, held at the BT Tower in London.
Elizabeth Gardner, of Actionline - After Adoption, is a truly inspirational character. She received the Helpline Worker of the Year award having overcome huge personal difficulties to provide an excellent level of service to the charity.
Despite having cystic fibrosis and going through a double lung transplant last year, Elizabeth is considered one of the charity's most reliable volunteers, even keeping in touch by reviewing books and tapes during her hospital stays.
The THA Awards are a great opportunity to recognise and reward the efforts of this vital, but often overlooked sector. Please do not hesitate to contact me if you would like further information on the awards or to discuss the work of THA, at telephone number 0845 120 3767 or by emailing rekha.wadhwani@ helplines.org.uk.
Chief executive Telephone Helplines Association