CREATIVE people in the community are being asked to design an image that captures the essence and history of Ealing Broadway Shopping Centre to mark its 25th anniversary.
The winning sketch will be printed on a recyclable cotton shopping bag in celebration of the shopping malls quarter of a century existence.
The launch of this community challenge is the first of many festivities to be put on by management to commemorate the centre's silver anniversary.
Elizabeth Bell, centre manager at Ealing Broadway Shopping Centre, said: “Without a doubt this competition is going to fire the imagination of the local community. The winning design will in turn make a vibrant, covetable and environmentally friendly bag that will really sum up what EBSC is all about.
“In addition to the bag design, we have many more events planned for 2010 – so watch this space!”
Winner of the competition will receive £500 of shopping vouchers and have their design printed on shopping bags which will be paraded around the streets of west London.
Entrants must stick to three criterion, namely complement the colours within the identity palette, fit within the template and capture the centre's fun and vibrancy.
It was back on March 7, 1985, HRH Queen Elizabeth II officially opened the grand plaza, which has provided the people of Ealing with convenient and affordable places to shop.
And despite the economic downturn, the complex in recent months has welcomed big retailers such as H&M, Primark and from June will be home to a New Look.
Closing date for entries is May 17 and for details visit www.ealingbroadwayshopping.co.uk