Officials have caused outrage by suggesting that Brent's name should be changed to The London Borough of Wembley.
In a recent newsletter by Brent Council's Chief Executive, Gareth Daniel, it is revealed the borough could be renamed to capitalise on the world renowned 'Wembley' brand.
But people are already opposing the idea saying it would cost millions of pounds to change street signs, council buildings and council owned vehicles. Councillors also believe that people in different parts of the borough will resent the new name.
Councillor Ann John (Labour) said: "The borough is called Brent because the river Brent was the dividing line between the former boroughs of Wembley and Willesden and people have grown used to that name.
"This proposal will seem like a takeover by Wembley and it will be resented by Willesden residents. But it will also be resented throughout the borough because it is a pointless waste of taxpayers' money."
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