TUBE strike misery for thousands of West London’s commuters was coped with in many ways and it is not hard to imagine what method local brewers Fullers recommended.

The Chiswick-based company has an active presence on social networking thanks to its @London_Pride Twitter handle.

Named in tribute to probably its most famous beer, the staff in charge of running the feed tried many ways to help Londoners smile through the travel chaos.

One of its most popular wheezes was to mock up a poster used by TfL staff to keep passengers informed of developments.

Theirs read: “What are you doing?! Turn around. Head to the pub. Have a pint of Pride. Wait for this all to blow over.”

Mocked-up tube poster by Fullers
 

The not-so-subtle reference to a line from Simon Pegg’s comedy zombie film Shaun of the Dead ensured the poster was voted as one of the best fakes seen during the two day walk-out.

Other tweets sent out from @London_Pride included ‘Those of you looking for an alternative route home, one suggested detour is via the pub. #tubestrike’ and ‘Stop giving that guy the evils for squeezing onto the already PACKED tube and concentrate: You. Are. Thirsty. We can help that. #tubestrike’

A spokeswoman for Fullers said of the tweets: “The message was really just about making Londoners smile during a stressful moment in their day!

“We’re all passionate about pubs and beer and pubs are often a place people retreat to to unwind and enjoy themselves with a great pint (hopefully of London Pride!) so it carries a good feeling with it.”

Commuters are likely to have just as much reason to head to the pub again next week as the tube strikes are set to be repeated on Wednesday and Thursday unless the unions and TfL come to an agreement over the closure of ticket offices.