A pair of Shepherd’s Bush entrepreneurs are trying to crash the sugary beverage industry with their good-for-you iced green tea.
Sugar has been in the news a lot recently, and not for a good reason.
NHS research shows sugar-loaded soft drinks have played a significant role in the sharp increase in obesity, diabetes, cardiovascular events and cancer in the UK.
Shepherd’s Bush duo Dr Hua He and Sophia Nadur have stepped in to help by developing Tg Green Tea which will soon launch in supermarkets, local shops and cafes and will become the first and only low calorie and low sugar healthy tea beverage on offer in the UK.
The pair developed the tea after becoming frustrated by years of ambiguous packaging labels across London, arguably the tea capital of the world, which claimed iced teas were good for you but are in fact loaded with harmful sugars.
Research by marketing research company, Mintel, shows an impressive 77% of adults aged 16 and over have drunk green tea in the past month alone.
Dr He said: “Everything we’ve done is focused on offering people drinks where you don’t need to add stuff to pretend they are healthy; they are innately so. Green tea has been part of my everyday life for years and we look forward to making it widely available here in the UK!”
She qualified as a doctor in her native Shanghai where she grew up knowing the health benefits of green tea then had a successful medical research career in Europe.
Teaming up with Ms Nadur, who was a marketer for global brands such as Coca-Cola, Mars and Unilever, the pair make for an indomitable collaboration.
Ms Nadur added: “We decided that we want to be part of the solution of ensuring healthier drinks are available for people worried about the amount of sugar they are consuming through everyday food and drink. Making drinks better for you is not rocket science, but it helps if we make ‘better for you’ more attractive and accessible in order to complete with sugary brands that have very deep marketing pockets.”
Tg Green Tea comes in three different blends, green tea and ginseng, green tea with jujube and ginseng and green team with mandarin and ginseng - all carefully selected having been used in China for thousands of years for good health and vitality.
For more information about Tg visit www.drinktg.com.