Actor Richard E Grant helped re-launch Royal Pharmacist to the Queen John Bell & Croyden’s West End store.
It reopened for business, in Wigmore Street, on September 22 following a £4m facelift.
The royal pharmacist has been running for more than 200 years, offering over 12,000 products showcasing Best of British and international brands across health, beauty and wellbeing.
The Doctor Who and Withnail & I actor said: “One of my favourite things about London is it’s best kept secrets, and John Bell & Croyden is one of mine. Being part of the relaunch is being part of a moment in time, as the newly designed flagship store brings this landmark British institution to a new generation of shoppers.”
Managing director Cormac Tobin said: “Today marks a new era in the history of John Bell & Croyden, and a celebration of a truly British institution as relevant to shoppers today as when doors first opened in 1798. We have sought to preserve the heritage and history of the store, whilst bringing the pharmacy into the 21st century with an enjoyable and relaxing shopping environment.”