Hammersmith's new Ambassador is proving a hit in the area three months after starting work.
Louisa Martinez has made a big impression on businesses, visitors and people living in the area, offering advice and information to all and also helping tackle antisocial and environmental issues.
The ambassador role is an initiative of the HammersmithLondon Business Improvement District (BID) and launched in November 2014.
During the past three-and-a-half months she has welcomed 3,500 people to the area, offering directions to many of the town’s popular destinations with the Eventim Apollo, Novotel London West and Charing Cross Hospital proving the most asked for requests.
She also engages directly with Hammersmith businesses on behalf of the BID.
During her short time in the job, she has also reported 35 environmental issues, ranging from graffiti and fly-posting to illegal advertising and street lighting, 38 cleansing issues, such as on-street waste and phone box litter and other issues such as the number of charity chuggers, buskers and beggars in the town centre.
All information provided by the ambassador is recorded and sent to the relevant agencies and departments for them to deal with.
She can be easily spotted in her distinctive bright red jacket and bowler hat,
She said: “I’ve really enjoyed meeting all the different types of people that come into the area, be it tourists, gig-goers or those here on business – all of them have been very friendly.
"Hammersmith has so much to offer that it’s been easy for me to help visitors as there’s so much to recommend and it’s been wonderful getting to know all the local businesses and residents, they’ve really helped my first three months fly by.”