First-time buyers can snap up riverside apartments in Brentford for less than half price when they are launched this weekend.
A selection of one-bedroom flats at St George's Kew Bridge development are being offered with 52.61% off their market value to buyers looking to take their first step on the property ladder.
There are 22 apartments available at reduced cost and prices start from £236,940, with the discount based on a market value of £500,000.
The Quayside House apartments are available to first-time buyers who live or work in the borough of Hounslow and have an annual household income of £66,000 or less.
The new apartments, which come with a 24-hour concierge service, a fitness suite and underground parking (available at extra cost) will be launched on Saturday (February 21), with sales reps on hand from 10am to 6pm.
Ian Dobie, managing director of St George West London, said: "This important launch will provide a unique chance for first time buyers who meet the criteria to purchase a one-bedroom apartment at Kew Bridge.
"St George is committed to providing high quality homes across London, and this launch showcases an opportunity to get on the property ladder at less than half the market price, in one of London's newest riverside locations."