Pitshanger Lane in Ealing has been crowned winner London's best high street at the Great British High Street competition.
The lane fought off competition from Raynes Park High Street in Merton and Roman Road in Tower Hamlets to first place.
Its campaign, led by Pitshanger Village Traders Association and estate agent John Martin, "delighted" judges according to GBHS.
A statement from GBHS said: "After a truly impressive campaign to galvanise the local vote, Pitshanger in the deserving winner of the London category.
"With its great community spirit, social media campaign and a commitment to supporting local retailers, Pitshanger delighted our judges."
Ealing Council leader Julian Bell, who helped promote the campaign, led the tributes and said all who were involved should feel "proud" of themselves.
He added: “Congratulations to all the traders in Pitshanger Lane. This is a huge achievement and they should feel very proud of themselves.
“Pitshanger Lane is a great place to visit with a wonderful range of independent shops and small businesses whether you want to buy a book, meet for a coffee or you are planning to do some DIY at home.
"I was delighted to support the traders’ efforts in this competition and I am sure that shoppers from across London will come to see for themselves what makes Pitshanger Lane so special."
Conservative opposition leader, Councillor Greg Stafford, said: "This was a superb victory for Pitshanger Lane.
"Pitshanger is the true jewel in Ealing's crown and rightly deserved the accolade of "Best High Street" in the capital.
"I want to congratulate and thank all those traders, shoppers and local residents who have worked so hard to achieve this win and to make Pitshanger Lane a special place to live and shop."
